DIRECT MAIL MARKETING SERVICES
DIRECT MAIL MARKETING
We’re a top rated local direct mail marketing services shop in Fremont, CA. We also serve the greater East Bay Area including Fremont, San Jose, Santa Clara, Milpitas or Sunnyvale. If you are a brand new business, looking to get the word out about an important cause or just looking to raise awareness of a new campaign, direct mail is a tried and true method for educating people about what you have to offer. We have helped businesses and individuals in the Bay Area with their printing needs, including full direct mail service, for several years, and we would love to be your direct mail printing partner.
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What is direct mail marketing?
Direct mail has to be printed per the US Postal Service’s guidelines, and our print shop has a great deal of experience helping to create and execute direct mail campaigns. Direct mail is sent out via USPS and the customer can pick which mail routes they want to target with their campaign. These routes are customizable to different neighborhoods, areas, and/or businesses you want to target, so you are sure to impact the area you select. Each route has a different number of stops and requires a different dollar amount to be paid in postage.
How is direct mail printed?
Our direct mail printing is done on specialized machines which can print mass quantities, and we print everything in-house which gives us maximum quality control over every piece of mail being sent from our store. Direct mail must have a certain amount of space for the sender’s address and the return address, so our graphic designers have templates we can use to ensure compliance with USPS guidelines.
What should be included in direct mailers?
When designing your ideal direct mail piece, it should be easy to read and get your message across clearly. A large wall of text or a muted headline can hinder the success of your campaign, so be sure to be concise, and direct and always make the goal clear for the customer. If you want people to vote, visit your store, or view your website, make the key information as prominent as possible. Need some help designing your mail piece? Our team of designers is happy to lend their services to our customers.
What are some things to consider before using our direct mail services?
You should determine your ideal message and audience before creating your mail piece and selecting your routes. One thing many of our clients like to do with direct mail is include a way to measure the success of the campaign. For example, if you are running a big sale, you can add something on the mailer where the customer has to bring the mail piece in to get the discount. By doing this, you can determine how many people got your mailer and were driven to action.
What are some benefits of direct mail?
Direct mail is a cost-effective way to target a specific audience. The ability to customize your message and have it delivered directly to your ideal audience gives a direct mail campaign a great chance of success. Have a direct mail or general print need in the greater East Bay Area, including Fremont, San Jose, Santa Clara, Milpitas or Sunnyvale? Contact us today and we will be happy to help!